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Why American distillers want South African palates

American Bourbon, Rye and Tennessee Whiskey sales rocketed to over $2.9 billion in the US alone and exports passed the $1 billion mark but what are artisanal distilled spirits? In this episode of the MoneyMakers, Bruce Whitfield and Dave Pickerell, popularly known as ‘Mr Whiskey’ find out why the Distilled Spirits Council of the United States is trying to get South Africans drunk on Tennessee’s finest sales rocketed to over $2.9 billion in the US alone and exports passed the $1 billion mark but what are artisanal distilled spirits? In this episode of the MoneyMakers, Bruce Whitfield and Dave Pickerell, popularly known as ‘Mr Whiskey’ find out why the Distilled Spirits Council of the United States is trying to get South Africans drunk on Tennessee’s finest.

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