For most people around the world, celebrating St. Patrick’s Day means indulging in at least one pint of Guinness. For Diageo (DEO), which owns the Guinness brand, St. Patrick’s Day also means big business. The spirits company says 15 percent of its Guinness sales occur in March. The beer, first brewed in Ireland in the 1700’s, is one of the most successful bear brands and is now sold in 150 countries around the world. Here in the U.S., the biggest market for Guinness is New York City. Diageo-Guinness USA President Tom Day said, ‘New York City is our largest market. Obviously, markets like Boston and Chicago and San Francisco and LA are large markets.’ And, while the country’s largest cities may be the biggest markets for Guinness, the brand is finding new drinkers with new variations of ‘that dark beer.’ TheStreet’s Ruben Ramirez has details from the floor of the New York Stock Exchange.
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