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Mattel opens subsidiary in S.A, plans diversity Barbie

This year is the 50th anniversary of the original Star Trek series and The Toy Maker, franchise owner CBS has teamed up with toy maker Mattel to make a trio of figurines that capture the look of the show’s original stars, with Kirk, Spock, and Uhura dolls. Mattel – the toy company that makes Barbie and Fisher Price is opening in South Africa and bringing along diversity with it. On this MoneyMakers, Bruce Whitfield chats to David Allmark, Managing Director for Mattel’s Europe-Russia-Middle East and Africa region about the move to South Africa, the future of play and why brands like Mattel are coming to South Africa despite indebted consumers.

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