As the world Mourns and lays to rest the Greatest boxer if not sportsman of the century.We speak about the legacy he leaves behind. Born Cassius Marcellus Clay, Jr, Mohammad Ali was first directed toward boxing by Louisville police officer after his bicycle was stolen. He was grow to become the BBC & Sport Illustrated Personality & Sportsman of the century, respectively. Ali did create a brand as original as the American denim jeans. CNBC Africa is joined by two brand expects to chat about the brand power that is Mohammed Ali is Brand Expert, Jeremy Sampson from InterbrandSampsonDeVilliers & Thebe Ikalafeng, Chairman, Brand Finance Africa.