How UVA Darden is Creating a New Story of Business

The world needs to ask more of its governments, its institutions, its companies and — most importantly — we need to ask more of ourselves. What we need is a revolution; a revolution of ideas. And the Darden School of Business is helping inspire the next generation of leaders to unleash that revolution of ideas through its mission. Through the eyes of Patricia Martin (MBA ’16) and the words of Darden Professor Ed Freeman, learn the story of Darden. And see how the story of Darden is helping drive a new story of business.

“The Story of Business Is the Story of Darden” video was created for the Darden School by Still Life Projects –

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